Why People Abandon Your Checkout (And How to Fix It)

Every step you add between the cart and the confirmation loses a percentage of buyers. That's not a design opinion; it's visible in the numbers of every store we've measured.

The usual culprits

• Forcing account creation before purchase
• Delivery charge appearing only at the last step
• Asking for information you don't need
• No visible cash-on-delivery option
• A form that's painful to fill on a phone

Show the full price early

Surprise delivery charges at the final step are the most common reason for abandonment we see. Put the delivery cost on the product page or in the cart, based on area. People will accept a charge; they won't accept discovering it at the end.

Guest checkout, always

You already collect the name, phone and address needed to deliver. That's an account — you just don't have to call it one. Offer to save the details after the order is placed, when the customer has a reason to say yes.

Then measure it

Track how many people reach the cart versus how many complete the order. If you don't have that number, you can't tell whether any change helped. It's a small piece of setup and it makes every later decision cheaper.